Have you been teetering on the edge of responsive web design for a while but never been quite ready to take the plunge? Despite all we’ve been hearing about RWD over the past few years, changing your working process can be a little intimidating. Because that’s effectively what responsive design is: It’s not merely a case of making your website resize nice and prettily in the browser window. As Karen McGrane neatly put it in her excellent article for A List Apart Responsive Design Won’t Fix Your Content Problem:
"It’s time we acknowledged that every responsive web design project is also a content strategy project."
It’s about nothing less than making those decisions as to whether you really do need everything your users can get on the desktop site (hey, perhaps you don’t even need it on the desktop site?) and putting yourself in their shoes to deliver the content they need in an intuitive and inviting experience, all the while making sure they don’t get bored and wander off because your web page takes five years to actually load - see motherfuckingwebsite.com (note, in case you can't tell by the domain name, there is some explicit language).
Responsive design can be all this and more. Of course, that requires thinking about your work in a whole different way, but there’s no need to fear, and certainly no reason not to equip yourself with the skills you need to start designing responsively. It’s not as difficult as it sounds and, as nearly a quarter of total global web traffic now reportedly comes from mobile devices, it's arguably a necessity and certainly gives you the edge over your non-responsive peers. As a designer you can think of this either as a headache or an opportunity - and I’d recommend the latter!
Perhaps you’re thinking “But what exactly is responsive design?” It’s simply a way of designing with the aim of providing the optimal viewing experience on any device. Ethan Marcotte first coined the term and determined that a responsive design should consist of flexible images, fluid grids and media queries, a definition which pretty much still stands today and has overwhelmingly become the consensus in web design.
If you want to learn responsive design we have the perfect opportunity at Future of Web Design London 2014: Jason Pamental’s workshop From Sharpie to Sublime: A Responsive Design Intensive proved extremely popular in New York and we’re honoured to be able to bring it over to the UK in time for FOWD! Jason is a great speaker and provides a fun and interesting introduction to the various aspects of RWD to get you designing both responsively and responsibly in no time at all.
Places are limited and sure to be snapped up quickly, so book soon to avoid disappointment. Full details can be found on our Schedule pages.
Get a combined Conference + Workshop pass for just £595 by using the discount code FOWDHOT when booking - a saving of £100 off the Early Bird price! Book now
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