Launching an eCommerce store is easier than launching a traditional enterprise in many aspects. It’s certainly more affordable. However, driving organic traffic to your eCommerce site is a little more difficult than attracting people to your brick-and-mortar store. However, search engine optimization (SEO) is a great way to increase the flow of traffic to your eCommerce store.
SEO is a discipline that uses a combination of best practices and SEO tools to enhance digital marketing and grow organic traffic for eCommerce websites. Continue reading to learn how eCommerce SEO can help your online store climb the search engine results pages.
Use Social media to grow your eCommerce site.
Social media may have been created as a way to help millennials stay connected, but it’s become an apex digital marketing and eCommerce SEO tool as well. Simple and thoughtful posts that relate to your industry or new products in your eCommerce store are a great way to introduce your eCommerce store to potential customers.
Rich content such as colorful pictures, product description videos, and even funny GIFs engine optimization tactics. As long as you remain consistent in posting content and engaging with your social media followers, you can convert potential customers into paying customers.
Use technical SEO to improve site architecture.
You want your eCommerce site to be navigable for people who reach your landing page. If it’s hard for people to find the products, services, and customer support they’re looking for on your eCommerce website, they’ll take their patronage elsewhere.
Landing page optimization is a type of technical SEO that aims to enhance the user experience by simplifying your site architecture. It also makes it easier for people to access and navigate your eCommerce store from their mobile devices. The easier it is for potential customers to use your site, the more searchers you’ll convert into sales.
Create engaging blog content to connect with your target audience.
It’s a good idea to create blog posts to grow your target audience. Blogging is a form of content marketing that seeks to inform and entertain rather than advertise. Product descriptions, how-to’s, and lists of the top products in a specific industry are common blog topics that get to the heart of what people want to know about your eCommerce store.
Keywords will help your eCommerce site rank higher in search engine results.
The key to growing your readership is using keywords that are relevant to the topics you cover. Finding the right keywords requires a combination of the right tools and a knack for seamlessly incorporating those words into your content without keyword stuffing.
Google keyword planner is one of the best tools for creating blog posts. This software tool performs keyword research to find the words most relevant to the topic you’re writing about. Keywords are a combination of the most relevant words and most commonly used words for specific search queries.
Use link building to grow your target audience and form partnerships.
Another great way to increase readership for your blog posts is with link building. Link building is the practice of procuring backlinks from other blog content to your own content or even your eCommerce store. Furthermore, placing internal links in your own content that links to an authoritative site improves the credibility of your content.
As you can see, there are plenty of ways to optimize the user experience and improve your site architecture using SEO tools and best practices. By engaging on social media, creating unique blog content, link building, and strategically using keywords, you can dramatically increase the flow of organic traffic to your website. eCommerce SEO is the best shot you have of improving your online store’s placement in search results.