When you are looking to start a small business, you need to get your ducks in a row with everything from a downpayment on a location to a patio if you’re a restaurant looking to have outside dining and even a contact center so customers can call in and tell a representative about their customer experience when needed.
If you have a good salesforce, then you can be pretty sure that you’re headed in the right direction, but what about branding? Branding is essential if you want your business to succeed and grow, so you want to start getting your brand up and running before the ink is even dry on the location you’ve chosen to open your brick and mortar store in. In this article, you’ll find a few tips to your brand up, running and giving you a good reputation in no time at all.
1. Website Design/Logo
The first thing you want to do is hire someone to build you an effective, up-to-date website and then design you a logo that pops. Potential customers want to see websites and logos that are aesthetically pleasing to the eye. If you aren’t creative or have artistic talent, you shouldn’t try to set up these things yourself.
Instead, hire a reputable website design company to take care of the setup for you. A website must be clear, memorable, and never laggy when potential customers decide to click the link to look at your products and services. Make sure that your logo is visually appealing and clearly states your mission statement and what your company stands for as well.
2. Brand your brick and mortar location.
Your brick and mortar location is fundamental in your branding, as well. You want the store and the outdoor space to be accessible and somewhere that your customers will want to visit and come back to again and again. One way to do that is by having a patio with a canopy for customers to relax on, or to have an awning over the front porch of your shop so that customers can stand under it, so they don’t get wet on rainy days. Call in the specialists that sell awnings in Columbus, Ohio to talk about having an awning or canopy with weather armor installed in your new business, with your brand and logo front and center on it if possible.
3. Create profiles on social media sites.
Although most small business owners hate the idea of having anything to do with social media, it’s important if you hope to succeed in business. It would help if you created a profile with your brand and logo front and center before you even open your doors for business.
Another thing to go ahead and complete is hiring a Salesforce contact center to handle salesforce accounts, monitor your phone channel, and handle any customer complaints or questions your customers might have. It’s best to have the customer service setup in place before you open because today’s customers want to be able to talk to someone 24 hours a day, seven days a week if they have questions or complaints.
Another area that can help get your branding up and running has good quality SEO practices. If you don’t know much about SEO, then it’s best to hire a company that does so you can reach your target audience and rank in Google to expand your brand.
Publicity is also important to getting your brand up and running. A good PR person is invaluable, so make sure you hire one right away.
These are just a few of the best tips to get your brand up and running when you’re starting a small business. These tips will have you in the black with your brand in no time at all.