During Aarron Walter's keynote address at Future Insights Live last week (I promise I'll stop mentioning it at some point) he cited a new banking alternative called Simple as an example of building momentum with voice. The idea behind Simple, Walter says, is that big banks like Bank of America have almost entirely lost their appeal to basic customers. Simple -- which just released an iPhone app -- is propelled by a straightforward idea: "we're building the banking experience we want as customers."
The company's blog is a case study in voice done right. It's accessible and friendly, but professional enough to be taken seriously (this is a bank we're talking about). It's new iPhone app eschews the "username/password" paradigm in favor of four-digit PIN. All in all it's a good resource for designers, developers and product managers to see how a startup's voice can drive business.
And so it begins. Safari starts disabling older versions of Flash [The Verge]
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