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Daily Incite: Is the Apple App Store worth the effort?

By now you know the story. Any Apple keynote or product announcement generates two things in succession: First, a sprawl of genuflection, followed by critical rants that the emperor has no clothes and there are turds in the punchbowl, etc.

Close on the heels of Apple's WWDC announcements last week comes Business Insider with a look at the economics of developing for the Apple App Store. While Apple trumpeted $5 billion in payouts to developers thus far, Business Insider points to some far less rosy numbers. For example, 80% of developers don't make enough money from their apps to run a business, and the revenue-per-app payouts appear to be shrinking. The bottom line, according to BI, is that there is no guarantee of success when competing against 650,000 other apps.

None of this is to say that you can't make money in Apple's App Store, just that it's not as easy as Apple's stats might make it sound.

Of course, there is one clear way to get an advantage over 90% of those 650,000 apps -- make it useful.



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